Sneak Peek Club
Bakery new product launch club: a focused membership idea for bakerys looking to launch products, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Bakery
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Tomorrow's bake preview
Members see upcoming specials before they reach the counter.
Offer 2 Type
Limited-bake reserve
Early access to reserve small-run bakes.
Offer 3 Type
Tasting bite
A complimentary sample of a new bake during selected preview windows.
Offer 4 Type
Seasonal range first dibs
Holiday and seasonal ranges open to members before public sale.
The idea
Let members see, taste or reserve the new thing before it hits Instagram. There is no need to make this complicated: the club can centre on tomorrow's bake preview, with limited-bake reserve and tasting bite giving members a couple of extra reasons to care. The commercial job is clear — launch products — but the experience should still feel generous, specific and on-brand. Bakeries, cafés and restaurants that regularly launch seasonal products.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Bakeries, cafés and restaurants that regularly launch seasonal products.
Dig in to how best to launch and run your club
Ready to launch your own club?
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