Cake Club
Cake shop membership club: give guests a specific reason to join with a club built around build community, combining useful member value, timely messages and access that fits the occasion.
Bakery
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Cake + coffee price
A fixed member price on a slice of cake and regular hot drink.
Offer 2 Type
Celebration cake priority
Earlier access to popular collection dates for whole cakes.
Offer 3 Type
New slice preview
Members get first notice when a new cake goes on the counter.
Offer 4 Type
Sunday cake box
A rotating take-home slice box at a club price on selected Sundays.
The idea
Give the people who always choose cake a very good reason to keep doing it. Cake Club gives that idea a proper shape: cake + coffee price, celebration cake priority and new slice preview make the value obvious without asking anyone to collect points or hit a visit target. The aim is build community, but it should feel to the guest like a better version of something they already want to do. Cake shops, patisseries and dessert cafés with seasonal ranges.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Cake shops, patisseries and dessert cafés with seasonal ranges.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.