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Preview Club

Preview Club

Bakery preview club: a focused membership idea for bakerys looking to build anticipation, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.

Bakery

Free membership

Content

Paid membership

What’s included

Offer 1 Type

Tomorrow's bake list

Members see the next day's headline bakes before everyone else.

Offer 2 Type

Limited-bake pre-order

Early access to reserve small-run pastries, buns or celebration bakes.

Offer 3 Type

New recipe sample

Occasional complimentary tasting sample of a new bake during a defined preview window.

Offer 4 Type

Holiday range first dibs

Christmas, Easter and other seasonal collections released to members first.

Offer 5 Type

Baker's note

Short member broadcasts explaining what is new, returning or particularly good that week.

The idea

Fresh bakes and limited runs are perfect material for a little bit of insider access. Preview Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.

How it works

Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.

Best for

Bakerys looking to build anticipation, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.

Dig in to how best to launch and run your club

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Ready to launch your own club?

Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.