Baker's First Dibs
Bakery pre order club: a focused membership idea for bakerys looking to manage sell-outs / build affinity, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Bakery
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Tomorrow's bake list
Members see the next day's headline bakes before public release.
Offer 2 Type
Limited bake pre-order
Early access to reserve small-run pastries and specials.
Offer 3 Type
Saturday loaf hold
A limited number of Saturday loaves can be reserved for members.
Offer 4 Type
Seasonal collection first dibs
Christmas, Easter and other special ranges open to members first.
The idea
Let regulars hear about the croissants, buns and specials before the cabinet gets raided. Give members something concrete rather than a vague promise: tomorrow's bake list, limited bake pre-order, plus saturday loaf hold. Together those benefits make the club easy for staff to talk about and easy for guests to understand. Behind it sits a very practical goal: manage sell-outs / build affinity. Small bakeries where limited bakes regularly sell out.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Small bakeries where limited bakes regularly sell out.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.