Croissant Club
Bakery pastry club: a practical customer-club concept for bakerys that helps build morning trade through a clear member proposition, relevant benefits and targeted communications.
Bakery
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Weekend pastry box
A fixed-price member box of mixed pastries for weekend collection.
Offer 2 Type
New pastry preview
Members hear first about new laminated bakes and weekend specials.
Offer 3 Type
Coffee pairing
A regular coffee at a member price with any pastry purchase.
Offer 4 Type
Saturday pre-order
Early access to reserve pastries before busy Saturday mornings.
The idea
Turn the weekend pastry run into a tiny bit of theatre. What makes this work is specificity. Members know they can expect weekend pastry box, they have new pastry preview to make the offer feel richer, and coffee pairing adds another reason to keep the club in mind. It is a simple proposition with a clear job: build morning trade. Patisseries and bakeries known for laminated pastry.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Patisseries and bakeries known for laminated pastry.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.