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Bread Club

Bread Club

Bakery bread subscription: create a recognisable club proposition that supports create recurring revenue, giving members practical perks, relevant access and communications designed for this specific use case.

Bakery

Subscription

Content

Paid membership

What’s included

Offer 1 Type

Weekly loaf

One selected loaf included each week as part of membership.

Offer 2 Type

Special loaf upgrade

Upgrade to a premium or seasonal loaf for a fixed member supplement.

Offer 3 Type

Saturday collection slot

Priority access to a defined weekend collection window.

Offer 4 Type

Bread class priority

Early booking for bread workshops or bakery events.

Offer 5 Type

Coffee add-on

A takeaway coffee at a low member price when collecting.

The idea

Make a great loaf feel like something worth belonging to. Bread Club turns that opportunity into a named group people can actually belong to. Start with weekly loaf and special loaf upgrade, then use saturday collection slot to make membership feel a little more privileged. The result is a focused way to create recurring revenue without turning the whole venue into a discount scheme. Sourdough bakeries with a dependable weekly baking rhythm.

How it works

Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.

Best for

Sourdough bakeries with a dependable weekly baking rhythm.

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Ready to launch your own club?

Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.