Bakery Membership
Bakery subscription membership: create a recognisable club proposition that supports create recurring revenue, giving members practical perks, relevant access and communications designed for this specific use case.
Bakery
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Weekly loaf
One selected loaf each week as part of the subscription.
Offer 2 Type
Weekend pastry
One pastry included on a designated weekend day.
Offer 3 Type
Pre-order window
Members get earlier access to pre-order limited bakes.
Offer 4 Type
Seasonal bake price
A preferential member price on rotating seasonal products.
Offer 5 Type
Holiday collection priority
Early booking for Christmas, Easter or other high-demand collections.
Offer 6 Type
Coffee add-on
A regular takeaway coffee at a fixed low member price when collecting.
The idea
A bakery has scarcity, routine and anticipation built into the product. Bakery Membership takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. There is no need to over-engineer it. A couple of useful benefits and a clear reason to join are enough to make the club feel real.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Bakerys looking to create recurring revenue, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.