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Winter Club

Winter Club

Winter pub promotion ideas: give guests a specific reason to join with a club built around drive winter frequency, combining useful member value, timely messages and access that fits the occasion.

Pub

Free membership

Content

Paid membership

What’s included

Offer 1 Type

Winter warmer price

A mulled, hot or seasonal drink at a fixed member price.

Offer 2 Type

Pie + pint winter deal

A hearty main and selected drink at one club price.

Offer 3 Type

Fireplace table priority

Priority access to the cosiest tables where practical.

Offer 4 Type

Sunday hot pudding

A selected hot dessert at a reduced member price on winter Sundays.

The idea

Lean into dark nights, fires, hot food and the fact nobody really wants to cook. Winter Club turns that opportunity into a named group people can actually belong to. Start with winter warmer price and pie + pint winter deal, then use fireplace table priority to make membership feel a little more privileged. The result is a focused way to drive winter frequency without turning the whole venue into a discount scheme. Cosy pubs, wine bars and neighbourhood restaurants.

How it works

Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.

Best for

Cosy pubs, wine bars and neighbourhood restaurants.

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