Cask Club
Real ale pub membership club: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help build community without falling back on points or stamps.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Cask pint price
A fixed member price on one rotating cask ale.
Offer 2 Type
New cask alert
Tell members when a new or limited cask goes on.
Offer 3 Type
Half-pint flight
A three-half tasting flight at a club price.
Offer 4 Type
Meet-the-brewer table
Priority booking for brewer nights and cask events.
The idea
Give cask regulars a reason to follow what's settling in the cellar next. This club works because the benefit matches the moment. Build it around cask pint price, add new cask alert, and use half-pint flight when access matters more than discounting. It can stay simple or evolve as the venue learns what members respond to. Real ale pubs and micropubs with rotating hand pulls.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Real ale pubs and micropubs with rotating hand pulls.
Dig in to how best to launch and run your club
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