Boxing Day Club
Boxing Day pub promotion ideas: create a recognisable club proposition that supports drive boxing day trade, giving members practical perks, relevant access and communications designed for this specific use case.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Boxing Day brunch
A fixed-price brunch or hearty lunch menu for members.
Offer 2 Type
Hair-of-the-dog serve
A member price on a selected Bloody Mary, spritz or alcohol-free equivalent.
Offer 3 Type
Walk-in table reserve
A small number of tables kept for club members on Boxing Day.
Offer 4 Type
Leftovers-free kids' meal
A simple children's meal at a fixed club price.
The idea
Boxing Day has its own mood: less ceremony, more escape from the house. Boxing Day Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. It can start very simply, then grow into events, access, member-only extras or stronger benefits once the venue learns what gets a response.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs looking to drive boxing day trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
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