December Club
December pub promotion ideas: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help drive festive trade without falling back on points or stamps.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
December locals' menu
A fixed-price menu on selected December weekdays.
Offer 2 Type
Festive drink price
A member price on one mulled, sparkling or alcohol-free seasonal serve.
Offer 3 Type
Last-minute table alerts
Broadcast late cancellations and extra December availability to members.
Offer 4 Type
Twixmas special
A simple food-and-drink offer for the quieter days between Christmas and New Year.
The idea
December is busy, but that does not mean every service fills itself. December Club gives the idea a proper home: a recognisable membership built around drive festive trade, with benefits that suit the way a pub actually operates. It can start very simply, then grow into events, access, member-only extras or stronger benefits once the venue learns what gets a response.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs looking to drive festive trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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