Wine Club
Wine bar membership club: give guests a specific reason to join with a club built around create recurring revenue, combining useful member value, timely messages and access that fits the occasion.
Bar
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Monthly bottle
One selected bottle included each month.
Offer 2 Type
Member bottle price
Preferential pricing on a rotating list of take-home bottles.
Offer 3 Type
Tasting flight
One tasting flight or equivalent inclusion each month.
Offer 4 Type
New list preview
Members see new wines and limited allocations before general release.
Offer 5 Type
Guest tasting night
Occasional tasting evenings where a member can bring one guest at the member rate.
The idea
Give the people who read the back label a reason to keep coming back. The strongest version of Wine Club would feel like the venue has thought about this particular occasion properly. Monthly bottle, member bottle price and tasting flight give it enough substance to be worth joining, while leaving plenty of room to swap benefits in and out over time. Wine bars, enotecas and bottle shops with on-site drinking.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Wine bars, enotecas and bottle shops with on-site drinking.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.