Beer Club
Craft beer membership club: a practical customer-club concept for bars that helps build frequency through a clear member proposition, relevant benefits and targeted communications.
Bar
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Monthly beer flight
One tasting flight included each month.
Offer 2 Type
Core pint price
A permanent member price on one core draught beer.
Offer 3 Type
Guest beer first pour
Members are told first when limited guest beers go on.
Offer 4 Type
Takeaway can price
A member price on selected cans or bottles to take away.
Offer 5 Type
Tap event priority
Early access to tap takeovers and brewer events.
The idea
Give curious beer drinkers first crack at what's just gone on the board. Beer Club gives that idea a proper shape: monthly beer flight, core pint price and guest beer first pour make the value obvious without asking anyone to collect points or hit a visit target. The aim is build frequency, but it should feel to the guest like a better version of something they already want to do. Craft beer bars with frequently rotating taps.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Craft beer bars with frequently rotating taps.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.