Cocktail Club
Cocktail bar membership club: create a recognisable club proposition that supports create recurring revenue, giving members practical perks, relevant access and communications designed for this specific use case.
Bar
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Monthly house cocktail
One selected cocktail or alcohol-free equivalent included each month.
Offer 2 Type
Member cocktail price
A permanent subscriber price on a rotating house serve.
Offer 3 Type
Off-menu cocktail
Access to one changing members-only cocktail.
Offer 4 Type
Masterclass priority
Early access to cocktail classes and tasting nights.
Offer 5 Type
Guest cocktail night
Occasional nights when one guest can use the member price.
The idea
Give cocktail regulars access to the bits bartenders actually enjoy making. The strongest version of Cocktail Club would feel like the venue has thought about this particular occasion properly. Monthly house cocktail, member cocktail price and off-menu cocktail give it enough substance to be worth joining, while leaving plenty of room to swap benefits in and out over time. Independent cocktail bars with changing menus and strong bar teams.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Independent cocktail bars with changing menus and strong bar teams.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.