Bottle Club
Wine bar subscription club: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help increase premium product sales without falling back on points or stamps.
Bar
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Monthly bottle credit
A defined bottle or bottle credit included each month.
Offer 2 Type
Cellar price
A member price on selected bottles to drink in or take away.
Offer 3 Type
Rare bottle first dibs
Early access to small allocations and limited bottles.
Offer 4 Type
Corkage perk
Reduced or waived corkage on selected member nights where the venue permits.
Offer 5 Type
Producer night priority
Early booking for winemaker dinners and producer tastings.
The idea
Make the interesting bottles easier to discover and harder to miss. Give members something concrete rather than a vague promise: monthly bottle credit, cellar price, plus rare bottle first dibs. Together those benefits make the club easy for staff to talk about and easy for guests to understand. Behind it sits a very practical goal: increase premium product sales. Wine bars with retail shelves, allocations or small-production wines.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Wine bars with retail shelves, allocations or small-production wines.
Dig in to how best to launch and run your club
Ready to launch your own club?
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