Welcome to the Neighbourhood
Restaurant new resident marketing ideas: give guests a specific reason to join with a club built around acquire local customers, combining useful member value, timely messages and access that fits the occasion.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Neighbourhood welcome drink
A complimentary house drink or soft alternative for new local members.
Offer 2 Type
Neighbourhood menu
A fixed-price midweek two-course menu for club members.
Offer 3 Type
First local Sunday
A small Sunday extra such as coffee or dessert with a main.
Offer 4 Type
Local events feed
Member broadcasts covering restaurant events and genuinely useful neighbourhood happenings.
The idea
New residents are actively looking for their pub, café and restaurant. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Welcome to the Neighbourhood can combine practical perks, useful access and occasional reasons to pay attention, all pointed at acquire local customers. There is no need to over-engineer it. A couple of useful benefits and a clear reason to join are enough to make the club feel real.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants looking to acquire local customers, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.