Anniversary Club
Restaurant anniversary club: a focused membership idea for restaurants looking to capture celebrations, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Anniversary fizz
A complimentary glass of fizz or alcohol-free alternative for each guest celebrating.
Offer 2 Type
Anniversary dessert
A shared dessert or petit fours included with dinner.
Offer 3 Type
Favourite-table request
Priority handling of preferred-table requests where possible.
Offer 4 Type
Take-home note
A simple handwritten anniversary card or small take-home treat prepared for the table.
The idea
Anniversaries are wonderfully repeatable occasions, even if the guests are not. That makes Anniversary Club less about 'loyalty' and more about relevance. Give the right people something they genuinely value, keep the proposition easy to understand, and use it to support capture celebrations. There is no need to over-engineer it. A couple of useful benefits and a clear reason to join are enough to make the club feel real.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants looking to capture celebrations, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
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