Big Night Club
Special occasion restaurant marketing: create a recognisable club proposition that supports capture celebrations, giving members practical perks, relevant access and communications designed for this specific use case.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Welcome cocktail
A selected cocktail or alcohol-free serve included with the club menu.
Offer 2 Type
Big Night menu
A richer fixed-price menu designed for celebrations and special occasions.
Offer 3 Type
Late table access
Priority access to later sittings on selected nights.
Offer 4 Type
Final-round dessert
A sharing dessert or petit fours included at the end of the meal.
The idea
Some meals are not casual, even when the restaurant is. Big Night Club gives the idea a proper home: a recognisable membership built around capture celebrations, with benefits that suit the way a restaurant actually operates. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants looking to capture celebrations, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.