Test Kitchen Club
Restaurant test kitchen club: create a recognisable club proposition that supports build engagement, giving members practical perks, relevant access and communications designed for this specific use case.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Test dish access
Members can order selected trial dishes that are not on the public menu.
Offer 2 Type
Tasting portion
A small complimentary tasting portion on designated test-kitchen nights.
Offer 3 Type
Prototype menu night
Priority booking for occasional evenings built around dishes still in development.
Offer 4 Type
Feedback table
A simple QR or message prompt inviting members to comment on trial dishes.
Offer 5 Type
Chef note
Members get short updates on what the kitchen is testing and what may make the next menu.
The idea
A test kitchen is more interesting when there are people waiting to be guinea pigs. That makes Test Kitchen Club less about 'loyalty' and more about relevance. Give the right people something they genuinely value, keep the proposition easy to understand, and use it to support build engagement. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants looking to build engagement, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
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