Sunday Supper Club
How to increase Sunday evening restaurant trade: create a recognisable club proposition that supports build sunday evening trade, giving members practical perks, relevant access and communications designed for this specific use case.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Sunday supper menu
A relaxed fixed-price supper menu available on Sunday evenings.
Offer 2 Type
House carafe price
A carafe of house wine at a members-only Sunday price.
Offer 3 Type
Sunday pudding included
Include one selected pudding with the supper menu.
Offer 4 Type
Last Sunday table
Keep a few later Sunday tables for club members.
The idea
Give Sunday night a warmer, slower reason to leave the sofa. The strongest version of Sunday Supper Club would feel like the venue has thought about this particular occasion properly. Sunday supper menu, house carafe price and sunday pudding included give it enough substance to be worth joining, while leaving plenty of room to swap benefits in and out over time. Gastropubs and neighbourhood restaurants that are busy at lunch but quiet by supper.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Gastropubs and neighbourhood restaurants that are busy at lunch but quiet by supper.
Dig in to how best to launch and run your club
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