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Sunday Birthday Club

Sunday Birthday Club

Sunday birthday restaurant promotion: a practical customer-club concept for pubs that helps grow celebration bookings through a clear member proposition, relevant benefits and targeted communications.

Pub

Free membership

Content

Paid membership

What’s included

Offer 1 Type

Birthday pudding

A complimentary dessert for the birthday guest on Sundays.

Offer 2 Type

Family bottle price

A member price on a selected bottle of wine or alcohol-free alternative.

Offer 3 Type

Birthday table priority

Early access to larger Sunday tables.

Offer 4 Type

Kids' celebration extra

A small kids' treat included for children's birthday tables.

The idea

Sunday birthdays are easier to own than Saturday birthdays. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Sunday Birthday Club can combine practical perks, useful access and occasional reasons to pay attention, all pointed at grow celebration bookings. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.

How it works

Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.

Best for

Pubs looking to grow celebration bookings, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.

Dig in to how best to launch and run your club

Exposed Magazine gave us a mention

Exposed Magazine gave us a mention

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The Orange Bird Club has landed

The Orange Bird Club has landed

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What should you actually give members of a hospitality customer club?

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Free or paid? How to choose the right membership model for your hospitality business

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How to create a customer club people want to join

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You don't need one customer club. You might need three.

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The best customer club ideas start with a business problem

The best customer club ideas start with a business problem

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How to launch a customer club when you already have regular customers

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Your customer club isn't finished when you launch it

Your customer club isn't finished when you launch it

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The Orange Bird Club is out in the wild

The Orange Bird Club is out in the wild

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Ready to launch your own club?

Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.