Summer Club
Summer hospitality promotion ideas: create a recognisable club proposition that supports drive summer frequency, giving members practical perks, relevant access and communications designed for this specific use case.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Garden drink price
A selected summer drink at a fixed member price.
Offer 2 Type
Summer sharing plate
A seasonal sharing plate at a club price.
Offer 3 Type
Sunny-table priority
Early access to selected outdoor tables where bookings are possible.
Offer 4 Type
Hot-day alert
Broadcast extended garden hours, live music or last-minute availability on good-weather days.
The idea
Give the sunny months their own little membership and then let it disappear when the coats come back out. The strongest version of Summer Club would feel like the venue has thought about this particular occasion properly. Garden drink price, summer sharing plate and sunny-table priority give it enough substance to be worth joining, while leaving plenty of room to swap benefits in and out over time. Pubs, terraces and outdoor-led venues.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs, terraces and outdoor-led venues.
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