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Secret Menu Club

Secret Menu Club

Restaurant secret menu club: a practical customer-club concept for bars that helps build affinity through a clear member proposition, relevant benefits and targeted communications.

Bar

Free membership

Content

Paid membership

What’s included

Offer 1 Type

Secret dish

One changing off-menu dish available only through the membership page.

Offer 2 Type

Hidden cocktail

A rotating off-menu drink for club members.

Offer 3 Type

Password supper

Occasional small members-only menu or service announced by broadcast.

Offer 4 Type

First-look alert

Members hear first when the secret menu changes.

The idea

Put a little mystery back into ordering a drink. Give members something concrete rather than a vague promise: secret dish, hidden cocktail, plus password supper. Together those benefits make the club easy for staff to talk about and easy for guests to understand. Behind it sits a very practical goal: build affinity. Cocktail bars and playful restaurants that can create off-menu serves.

How it works

Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.

Best for

Cocktail bars and playful restaurants that can create off-menu serves.

Dig in to how best to launch and run your club

Exposed Magazine gave us a mention

Exposed Magazine gave us a mention

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The Orange Bird Club has landed

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How to create a customer club people want to join

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You don't need one customer club. You might need three.

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The best customer club ideas start with a business problem

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How to launch a customer club when you already have regular customers

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Your customer club isn't finished when you launch it

Your customer club isn't finished when you launch it

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The Orange Bird Club is out in the wild

The Orange Bird Club is out in the wild

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Ready to launch your own club?

Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.