Secret Menu Club
Restaurant secret menu club: a practical customer-club concept for bars that helps build affinity through a clear member proposition, relevant benefits and targeted communications.
Bar
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Secret dish
One changing off-menu dish available only through the membership page.
Offer 2 Type
Hidden cocktail
A rotating off-menu drink for club members.
Offer 3 Type
Password supper
Occasional small members-only menu or service announced by broadcast.
Offer 4 Type
First-look alert
Members hear first when the secret menu changes.
The idea
Put a little mystery back into ordering a drink. Give members something concrete rather than a vague promise: secret dish, hidden cocktail, plus password supper. Together those benefits make the club easy for staff to talk about and easy for guests to understand. Behind it sits a very practical goal: build affinity. Cocktail bars and playful restaurants that can create off-menu serves.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Cocktail bars and playful restaurants that can create off-menu serves.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.