Concert Club
Concert bar marketing ideas: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help capture event traffic without falling back on points or stamps.
Bar
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Pre-gig meal
A fast fixed-price menu designed to finish before doors or support acts.
Offer 2 Type
Gig-night drink
A selected beer, wine or alcohol-free serve at a member price.
Offer 3 Type
Post-gig kitchen
A short late menu available after nearby concerts.
Offer 4 Type
Last-seat alerts
Broadcast same-day table availability around major gigs.
The idea
Concert crowds arrive in waves and leave in waves. Concert Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Bars looking to capture event traffic, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.