After Work Club
After work drinks marketing ideas: give guests a specific reason to join with a club built around drive early-evening visits, combining useful member value, timely messages and access that fits the occasion.
Bar
Free membership
Content
Paid membership
What’s included
Offer 1 Type
5–7 drinks menu
A short list of drinks at member prices between 5pm and 7pm.
Offer 2 Type
Desk-to-bar snack
A complimentary small snack with the first drink.
Offer 3 Type
Team table priority
Priority booking for small after-work groups.
Offer 4 Type
Thursday social board
A sharing board at a fixed club price on Thursdays.
The idea
Become the obvious place for one drink that turns into two. After Work Club turns that opportunity into a named group people can actually belong to. Start with 5–7 drinks menu and desk-to-bar snack, then use team table priority to make membership feel a little more privileged. The result is a focused way to drive early-evening visits without turning the whole venue into a discount scheme. Cocktail bars, wine bars and city-centre venues with room before the evening rush.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Cocktail bars, wine bars and city-centre venues with room before the evening rush.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.