Running Club
Running club cafe partnership: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help build community without falling back on points or stamps.
Coffee shop
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Post-run coffee
A regular coffee at a fixed member price after scheduled runs.
Offer 2 Type
Runner breakfast
Porridge, toast or a breakfast pot plus coffee at a club price.
Offer 3 Type
Long-run cake
A reduced member price on cake after weekend long runs.
Offer 4 Type
Group table
A communal table reserved after agreed running sessions.
The idea
Give the run somewhere worth finishing. There is no need to make this complicated: the club can centre on post-run coffee, with runner breakfast and long-run cake giving members a couple of extra reasons to care. The commercial job is clear — build community — but the experience should still feel generous, specific and on-brand. Coffee shops and cafés close to parks, promenades and popular running routes.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Coffee shops and cafés close to parks, promenades and popular running routes.
Dig in to how best to launch and run your club
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