Batch Brew Club
Coffee shop loyalty club ideas: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help build product engagement without falling back on points or stamps.
Coffee shop
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Batch brew price
A fixed member price on filter coffee during weekday mornings.
Offer 2 Type
Free refill window
One complimentary batch-brew refill during a defined morning window.
Offer 3 Type
Guest roast preview
First taste of selected guest or seasonal filter coffees.
Offer 4 Type
Brew note alerts
Short member messages when something particularly interesting goes on filter.
The idea
Make the interesting coffee the thing members ask for by name. The strongest version of Batch Brew Club would feel like the venue has thought about this particular occasion properly. Batch brew price, free refill window and guest roast preview give it enough substance to be worth joining, while leaving plenty of room to swap benefits in and out over time. Coffee shops that rotate guest beans or batch brews.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Coffee shops that rotate guest beans or batch brews.
Dig in to how best to launch and run your club
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