Morning People Club
Coffee shop morning club: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help grow morning trade without falling back on points or stamps.
Coffee shop
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Morning flat white price
A fixed member price on a regular flat white, cappuccino or americano before 10am.
Offer 2 Type
Toast add-on
A low member price on toast or a breakfast side with any morning drink.
Offer 3 Type
Early batch first dibs
Message members when limited pastries or specials are available first thing.
Offer 4 Type
Monday morning extra
A complimentary syrup, alternative milk or size upgrade on Mondays before 10am.
The idea
Morning regulars are creatures of habit in the nicest possible way. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Morning People Club can combine practical perks, useful access and occasional reasons to pay attention, all pointed at grow morning trade. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Coffee shops looking to grow morning trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.