Race Day Club
Race day pub promotion ideas: give guests a specific reason to join with a club built around drive event-day trade, combining useful member value, timely messages and access that fits the occasion.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Race-day breakfast
A fixed-price breakfast and coffee before the event begins.
Offer 2 Type
Winner's round price
A selected bottle, pitcher or round bundle at a club price after racing.
Offer 3 Type
Best-dressed fizz
A fixed member price on a sparkling serve during the afternoon.
Offer 4 Type
Post-race table
Priority access to tables after the final race.
The idea
Race days create a very specific hospitality rhythm before and after the event. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Race Day Club can combine practical perks, useful access and occasional reasons to pay attention, all pointed at drive event-day trade. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs looking to drive event-day trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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