Pub Locals Club
Pub locals membership club: a focused membership idea for pubs looking to build local loyalty, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Locals' pint
A standing member price on one house draught drink.
Offer 2 Type
Sunday roast first dibs
Local members get earlier access to selected Sunday lunch tables.
Offer 3 Type
Neighbourhood supper
A fixed-price midweek pub supper for members.
Offer 4 Type
Local events first
Members hear first about quizzes, live music and community nights.
The idea
Make the pub feel even more like it belongs to the people around it. Pub Locals Club gives that idea a proper shape: locals' pint, sunday roast first dibs and neighbourhood supper make the value obvious without asking anyone to collect points or hit a visit target. The aim is build local loyalty, but it should feel to the guest like a better version of something they already want to do. Independent neighbourhood pubs with a strong local catchment.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Independent neighbourhood pubs with a strong local catchment.
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