Pie Club
Pub pie night promotion ideas: create a recognisable club proposition that supports build product engagement, giving members practical perks, relevant access and communications designed for this specific use case.
Cafe
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Pie + mash price
A selected pie, mash and gravy at a fixed member price.
Offer 2 Type
Extra side included
One selected vegetable or side included with the club pie.
Offer 3 Type
Tea or pint pairing
A selected drink at a club price with the pie.
Offer 4 Type
Pie-of-the-week alert
Members hear first about the changing weekly pie.
The idea
Give proper pie people advance warning when the good fillings are coming out. This club works because the benefit matches the moment. Build it around pie + mash price, add extra side included, and use tea or pint pairing when access matters more than discounting. It can stay simple or evolve as the venue learns what members respond to. Pie shops, bakeries and pubs with rotating pies.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pie shops, bakeries and pubs with rotating pies.
Dig in to how best to launch and run your club
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