Book Club
Book club cafe ideas: a focused membership idea for cafés looking to build event frequency, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Cafe
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Book-night drink
A selected wine, beer, coffee or soft drink at a fixed club price on book-club nights.
Offer 2 Type
Cake for the table
A sharing cake or dessert plate at a club price.
Offer 3 Type
Book-club table
A quiet larger table reserved for the discussion.
Offer 4 Type
Author-event first dibs
Early access to talks, readings and literary events hosted at the venue.
The idea
Make the café the bit of book club everyone actually turns up early for. The strongest version of Book Club would feel like the venue has thought about this particular occasion properly. Book-night drink, cake for the table and book-club table give it enough substance to be worth joining, while leaving plenty of room to swap benefits in and out over time. Bookshop cafés and literary cafés.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Bookshop cafés and literary cafés.
Dig in to how best to launch and run your club
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