Baby Club
Baby friendly cafe club: create a recognisable club proposition that supports grow daytime trade, giving members practical perks, relevant access and communications designed for this specific use case.
Cafe
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Babyccino on us
A complimentary babyccino or small milk drink for members.
Offer 2 Type
Parent coffee price
A regular hot drink at a fixed daytime member price.
Offer 3 Type
Buggy-friendly table
Priority access to the most practical seating for prams where possible.
Offer 4 Type
Toast fingers
A simple toddler-friendly toast or fruit extra at a small club price.
The idea
New parents need places where turning up slightly disorganised is completely acceptable. Baby Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Cafes looking to grow daytime trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.