Parents Club
Parents club for cafés: grow daytime family trade with useful benefits such as babyccinos, parent coffee prices, buggy-friendly seating, after-school offers and school-holiday reasons to return.
Cafe
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Babyccino on us
A complimentary babyccino or small milk drink for members.
Offer 2 Type
Parent coffee price
A regular hot drink at a fixed daytime member price.
Offer 3 Type
After-school snack
A kids' snack and drink at a simple club price.
Offer 4 Type
Buggy-friendly table priority
Priority access to the most practical seating for prams where possible.
Offer 5 Type
Half-term alert
Useful messages about kids' activities, holiday specials and family-friendly sessions.
The idea
Make meeting for coffee with small people in tow feel slightly less chaotic. The strongest version of Parents Club would feel like the venue has thought about this particular occasion properly. Babyccino on us, parent coffee price and after-school snack give it enough substance to be worth joining, while leaving plenty of room to swap benefits in and out over time. Family cafés, bakery cafés and casual daytime venues.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Family cafés, bakery cafés and casual daytime venues.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.