→

Parents Club

Parents Club

Parents club for cafés: grow daytime family trade with useful benefits such as babyccinos, parent coffee prices, buggy-friendly seating, after-school offers and school-holiday reasons to return.

Cafe

Free membership

Content

Paid membership

What’s included

Offer 1 Type

Babyccino on us

A complimentary babyccino or small milk drink for members.

Offer 2 Type

Parent coffee price

A regular hot drink at a fixed daytime member price.

Offer 3 Type

After-school snack

A kids' snack and drink at a simple club price.

Offer 4 Type

Buggy-friendly table priority

Priority access to the most practical seating for prams where possible.

Offer 5 Type

Half-term alert

Useful messages about kids' activities, holiday specials and family-friendly sessions.

The idea

Make meeting for coffee with small people in tow feel slightly less chaotic. The strongest version of Parents Club would feel like the venue has thought about this particular occasion properly. Babyccino on us, parent coffee price and after-school snack give it enough substance to be worth joining, while leaving plenty of room to swap benefits in and out over time. Family cafés, bakery cafés and casual daytime venues.

How it works

Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.

Best for

Family cafés, bakery cafés and casual daytime venues.

Dig in to how best to launch and run your club

Exposed Magazine gave us a mention

Exposed Magazine gave us a mention

Case Study

The Orange Bird Club has landed

The Orange Bird Club has landed

Case Study

What is a customer club? And why hospitality businesses are already running them without realising it

What is a customer club? And why hospitality businesses are already running them without realising it

Blog Post

Customer clubs vs loyalty schemes: what's the difference?

Customer clubs vs loyalty schemes: what's the difference?

Blog Post

What should you actually give members of a hospitality customer club?

What should you actually give members of a hospitality customer club?

Blog Post

Free or paid? How to choose the right membership model for your hospitality business

Free or paid? How to choose the right membership model for your hospitality business

Blog Post

How to create a customer club people want to join

How to create a customer club people want to join

Blog Post

You don't need one customer club. You might need three.

You don't need one customer club. You might need three.

Blog Post

The best customer club ideas start with a business problem

The best customer club ideas start with a business problem

Blog Post

How to launch a customer club when you already have regular customers

How to launch a customer club when you already have regular customers

Blog Post

Your customer club isn't finished when you launch it

Your customer club isn't finished when you launch it

Blog Post

The Orange Bird Club is out in the wild

The Orange Bird Club is out in the wild

Case Study

Ready to launch your own club?

Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.