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Oyster Club

Oyster Club

Oyster bar membership club: a practical customer-club concept for bars that helps build early-evening trade through a clear member proposition, relevant benefits and targeted communications.

Bar

Subscription

Content

Paid membership

What’s included

Offer 1 Type

Monthly oyster half-dozen

One half-dozen house oysters included each month.

Offer 2 Type

Oyster hour price

A permanent subscriber price during a defined oyster-hour window.

Offer 3 Type

House fizz price

A selected sparkling wine or alcohol-free pairing at a member price.

Offer 4 Type

New bed first taste

Members hear first when oysters from a new producer or bed arrive.

Offer 5 Type

Shucking event priority

Early access to oyster tastings and shucking events.

The idea

Make oysters and a drink feel like a little ritual, not a special-occasion production. There is no need to make this complicated: the club can centre on monthly oyster half-dozen, with oyster hour price and house fizz price giving members a couple of extra reasons to care. The commercial job is clear — build early-evening trade — but the experience should still feel generous, specific and on-brand. Oyster bars, seafood counters and wine-led restaurants.

How it works

Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.

Best for

Oyster bars, seafood counters and wine-led restaurants.

Dig in to how best to launch and run your club

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Exposed Magazine gave us a mention

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Ready to launch your own club?

Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.