Opening Club
Restaurant opening marketing ideas: a practical customer-club concept for restaurants that helps build launch audience through a clear member proposition, relevant benefits and targeted communications.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Soft-launch table access
Members get first access to selected soft-opening tables.
Offer 2 Type
Opening menu preview
The opening menu is shared with members before public launch.
Offer 3 Type
First-week welcome drink
A complimentary house drink during a defined opening period.
Offer 4 Type
Founding-event invite
Priority invitations to launch nights, tastings or meet-the-team events.
The idea
Turn the curious first wave into people who feel like they were there from day one. Opening Club gives that idea a proper shape: soft-launch table access, opening menu preview and first-week welcome drink make the value obvious without asking anyone to collect points or hit a visit target. The aim is build launch audience, but it should feel to the guest like a better version of something they already want to do. New restaurants, cafés, bars, bakeries and pubs.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
New restaurants, cafés, bars, bakeries and pubs.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.