New Neighbours Club
Pub club for new local residents: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help acquire local customers without falling back on points or stamps.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
New-neighbour welcome drink
A complimentary house drink for new local members during their first membership window.
Offer 2 Type
Neighbourhood supper price
A fixed midweek price on a simple two-course menu.
Offer 3 Type
Local favourites list
Member-page recommendations for the venue's most popular dishes, events and useful local tips.
Offer 4 Type
Meet-the-neighbours night
Occasional relaxed social evenings specifically for local members.
The idea
Moving house gives people an immediate need for new local favourites. New Neighbours Club gives the idea a proper home: a recognisable membership built around acquire local customers, with benefits that suit the way a pub actually operates. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs looking to acquire local customers, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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