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Neighbourhood Membership

Neighbourhood Membership

Pub neighbourhood membership: a practical customer-club concept for pubs that helps create recurring revenue through a clear member proposition, relevant benefits and targeted communications.

Pub

Subscription

Content

Paid membership

What’s included

Offer 1 Type

House drink price

A permanent member price on one selected draught or house drink.

Offer 2 Type

Monthly supper

One defined meal or supper inclusion each month.

Offer 3 Type

Sunday table priority

Earlier access to selected Sunday lunch bookings.

Offer 4 Type

Quiz entry included

Entry to selected pub quiz nights included where the venue charges.

Offer 5 Type

Guest night

Occasional nights where a member can extend one house benefit to a guest.

Offer 6 Type

Members' events

Priority or included access to selected tastings, talks or local socials.

The idea

A neighbourhood pub can charge for membership if the benefits feel genuinely local and genuinely useful. That makes Neighbourhood Membership less about 'loyalty' and more about relevance. Give the right people something they genuinely value, keep the proposition easy to understand, and use it to support create recurring revenue. There is no need to over-engineer it. A couple of useful benefits and a clear reason to join are enough to make the club feel real.

How it works

Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.

Best for

Pubs looking to create recurring revenue, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.

Dig in to how best to launch and run your club

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Ready to launch your own club?

Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.