House Club
Pub paid membership club: give guests a specific reason to join with a club built around create recurring revenue, combining useful member value, timely messages and access that fits the occasion.
Pub
Subscription
Content
Paid membership
What’s included
Offer 1 Type
House pint price
A permanent subscriber price on one house draught beer.
Offer 2 Type
Monthly bar snack
One defined bar snack included each month as part of membership.
Offer 3 Type
Members' table
Priority access to a designated table or area on selected nights.
Offer 4 Type
Sunday roast booking window
Subscribers can book selected Sunday tables before general release.
Offer 5 Type
Guest pint night
Occasional nights when a member can extend the house-pint price to one guest.
Offer 6 Type
Pub events first dibs
Early access to quizzes, tastings, ticketed nights and special events.
The idea
A paid pub membership works when it feels like belonging to the house rather than buying discounts. House Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs looking to create recurring revenue, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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