Mums' Night Off Club
Bar marketing ideas for mums: create a recognisable club proposition that supports grow early evening trade, giving members practical perks, relevant access and communications designed for this specific use case.
Bar
Free membership
Content
Paid membership
What’s included
Offer 1 Type
First glass on the club menu
A selected wine, spritz or alcohol-free serve at a member price early evening.
Offer 2 Type
No-cooking snack board
A sharing snack board at a fixed club price.
Offer 3 Type
Early-evening table priority
Priority access to comfortable tables between 6pm and 8pm.
Offer 4 Type
Sunday-night special
An occasional relaxed Sunday evening food-and-drink offer.
The idea
Parents deserve the occasional club that is not designed around their children. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Mums' Night Off Club can combine practical perks, useful access and occasional reasons to pay attention, all pointed at grow early evening trade. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Bars looking to grow early evening trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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