Midweek Club
How to increase midweek restaurant trade: a practical customer-club concept for restaurants that helps fill quiet periods through a clear member proposition, relevant benefits and targeted communications.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Two-course midweek menu
A members-only two-course menu available Tuesday to Thursday.
Offer 2 Type
House wine at member price
A fixed member price on the house red, white or rosé during midweek services.
Offer 3 Type
Wednesday table priority
Release a small block of Wednesday tables to members before general booking.
Offer 4 Type
Midweek pudding on us
A complimentary dessert with a main course on selected midweek evenings.
The idea
Wednesday does not have to be the bit between the busy nights. Midweek Club gives the idea a proper home: a recognisable membership built around fill quiet periods, with benefits that suit the way a restaurant actually operates. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants looking to fill quiet periods, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.