Members' Menu Club
Restaurant paid membership club: a practical customer-club concept for restaurants that helps create recurring revenue through a clear member proposition, relevant benefits and targeted communications.
Restaurant
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Members' menu access
A dedicated menu available only to subscribers.
Offer 2 Type
Monthly house dish
One changing dish each month available at an inclusive or preferential member price.
Offer 3 Type
House drink included
One selected drink included whenever the members' menu is ordered.
Offer 4 Type
Priority booking
Subscribers get first access to selected peak dates and special dinners.
Offer 5 Type
Guest pass night
Occasional evenings when a subscriber can bring one guest onto the members' menu.
Offer 6 Type
Subscriber menu preview
Subscribers hear about new dishes and seasonal changes before general release.
The idea
A members’ menu can make subscription feel tangible every time somebody opens it. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Members' Menu Club can combine practical perks, useful access and occasional reasons to pay attention, all pointed at create recurring revenue. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants looking to create recurring revenue, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.