Chef's Counter Club
Restaurant counter membership club: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help build exclusivity without falling back on points or stamps.
Restaurant
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Counter sitting access
Subscribers get priority access to selected chef's-counter sittings.
Offer 2 Type
Welcome bite
A small opening bite or snack included on club sittings.
Offer 3 Type
Counter pairing price
A selected drinks pairing at a fixed subscriber price.
Offer 4 Type
Off-menu course
An occasional extra course or dish available only to members.
Offer 5 Type
Cancellation first dibs
Counter cancellations are offered to members before wider release.
The idea
Make the few seats closest to the action feel like the ones worth knowing about. Give members something concrete rather than a vague promise: counter sitting access, welcome bite, plus counter pairing price. Together those benefits make the club easy for staff to talk about and easy for guests to understand. Behind it sits a very practical goal: build exclusivity. Counter-led restaurants, sushi bars and open kitchens.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Counter-led restaurants, sushi bars and open kitchens.
Dig in to how best to launch and run your club
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