Butcher's Cut Club
Steakhouse membership club: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help increase premium engagement without falling back on points or stamps.
Restaurant
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Monthly butcher's cut
One changing off-menu cut available to subscribers each month.
Offer 2 Type
House red included
A glass of selected house red or soft alternative included with the member cut.
Offer 3 Type
Cut preview
Members hear what the butcher's cut will be before public promotion.
Offer 4 Type
Chef table priority
Early access to selected chef-led dinners or steak tastings.
Offer 5 Type
Premium side price
A fixed subscriber price on selected premium sides.
The idea
Give serious steak guests access to the cuts that don't always make the printed menu. Butcher's Cut Club gives that idea a proper shape: monthly butcher's cut, house red included and cut preview make the value obvious without asking anyone to collect points or hit a visit target. The aim is increase premium engagement, but it should feel to the guest like a better version of something they already want to do. Steakhouses with dry-aged, limited or changing cuts.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Steakhouses with dry-aged, limited or changing cuts.
Dig in to how best to launch and run your club
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