Matchday Club
Pub matchday promotion ideas: give supporters a reason to choose your venue before, during and after the game with matchday drinks, food bundles, good-view table access and fixture-specific messages.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Matchday pint
A fixed member price on a selected draught drink before and after home fixtures.
Offer 2 Type
Pie + pint
A club-only matchday bundle with a pie or bar snack and a drink.
Offer 3 Type
Big-screen seat release
Selected good-view tables released to members before general booking.
Offer 4 Type
Half-time snack table
Pre-ordered bar snacks ready for members at half-time on major televised games.
The idea
Sport already creates belonging; the pub just needs to give it somewhere to live. Matchday Club gives the idea a proper home: a recognisable membership built around drive event-day trade, with benefits that suit the way a pub actually operates. It can start very simply, then grow into events, access, member-only extras or stronger benefits once the venue learns what gets a response.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs looking to drive event-day trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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