Local Legends Club
Local cafe customer club: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help build local community without falling back on points or stamps.
Cafe
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Coffee + cake combo
A fixed club price on any regular hot drink with a slice of cake.
Offer 2 Type
Rainy day upgrade
Free size upgrade on hot drinks when the weather turns miserable.
Offer 3 Type
Local lunch special
A rotating weekday lunch deal available only on the membership page.
Offer 4 Type
Community table invites
First notice of tastings, workshops or little local events hosted in the café.
The idea
A neighbourhood café can become part of somebody’s weekly routine surprisingly quickly. Local Legends Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Cafes looking to build local community, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.