Late Lunch Club
How to increase late lunch trade: a focused membership idea for restaurants looking to fill quiet periods, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Late lunch menu
A member-priced two-course menu after the main lunch rush.
Offer 2 Type
Coffee included
Tea or coffee included with the Late Lunch menu.
Offer 3 Type
2:30 glass of wine
A selected glass of house wine at a fixed club price after 2:30pm.
Offer 4 Type
No-rush table
Allow a slightly longer table time during the quieter late-lunch period where practical.
The idea
Make the tail end of lunch worth stretching out. There is no need to make this complicated: the club can centre on late lunch menu, with coffee included and 2:30 glass of wine giving members a couple of extra reasons to care. The commercial job is clear — fill quiet periods — but the experience should still feel generous, specific and on-brand. Restaurants with a noticeable dip after the main lunch rush.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants with a noticeable dip after the main lunch rush.
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