January Club
January restaurant promotion ideas: a focused membership idea for restaurants looking to fill january, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
January set menu
A straightforward two-course menu at a fixed member price.
Offer 2 Type
Dry January serve
A selected alcohol-free drink at a club price.
Offer 3 Type
Midweek pudding included
A complimentary dessert with the club menu on selected weekdays.
Offer 4 Type
January table priority
Keep selected cosy midweek tables available to members.
The idea
Make going out in January feel like a good idea again. January Club gives that idea a proper shape: january set menu, dry January serve and midweek pudding included make the value obvious without asking anyone to collect points or hit a visit target. The aim is fill january, but it should feel to the guest like a better version of something they already want to do. Independent restaurants and pubs that feel the post-Christmas dip.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Independent restaurants and pubs that feel the post-Christmas dip.
Dig in to how best to launch and run your club
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