Half Term Club
Half term restaurant promotion ideas: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help drive family trade without falling back on points or stamps.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Kids' lunch price
A fixed member price on a children's lunch during weekday half term.
Offer 2 Type
Adult coffee included
One regular tea or coffee included with a qualifying family lunch.
Offer 3 Type
Rainy-day cake deal
A simple cake-and-hot-drink offer activated for selected wet-weather days.
Offer 4 Type
Activity table
Access to a table with simple colouring sheets or low-fuss activities where suitable.
The idea
Half term changes the shape of the week for every family nearby. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Half Term Club can combine practical perks, useful access and occasional reasons to pay attention, all pointed at drive family trade. There is no need to over-engineer it. A couple of useful benefits and a clear reason to join are enough to make the club feel real.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants looking to drive family trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.