Grandparents Club
Cafe club for grandparents: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help grow daytime trade without falling back on points or stamps.
Cafe
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Tea + cake for two
A fixed daytime member price on two hot drinks and two slices of cake.
Offer 2 Type
Light lunch price
Soup, sandwich or small plate with tea or coffee at a club price.
Offer 3 Type
Quiet-hour table
Priority access to comfortable tables during selected calmer periods.
Offer 4 Type
Bring-the-grandkids extra
A complimentary kids' drink or small treat during designated family afternoons.
The idea
Grandparents are often the people with both the time and the inclination to make daytime hospitality a habit. Grandparents Club gives the idea a proper home: a recognisable membership built around grow daytime trade, with benefits that suit the way a cafe actually operates. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Cafes looking to grow daytime trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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